Launching Personal Payroll — a Jetpack into the Future

By Kristen Anderson on March 17, 2022Last updated March 17, 2022




It’s been nearly four years since Catch launched, and a lot has changed — in the world and within the company. The way America works has evolved. We knew the future of work was moving towards independence, but no one could have predicted the pace it would change. Just last year, 47 million Americans voluntarily left their jobs — with many choosing self-employment and freelance work. 

Catch has evolved too. We’ve made our income tax routing feature free, launched new products like dental insurance, created new ways for customers to save via automated tax credits, and navigated ever-changing policy developments like the American Rescue Plan Act. We’ve also grown as a brand with our users, who span all 50 states and are a kaleidoscope of talents: hairdressers, makeup artists, bartenders, graphic designers, and writers. 

With so much change, so much growth, we felt it was time for something new. Catch’s product has become more robust: offering health insurance, dental insurance, automatic tax withholding and payments, and automatic retirement investing. Catch created the first and only personal payroll and benefits product. And the goal of creating a financial safety net not dependent on an employer became real.

The new Catch brand design is about more than just new colors and a new symbol. It’s an evolution and a sense of greater clarity. Personal payroll is about the freedom to pursue passion on your own. Our customers are inspired, creative, and fired-up people.

People use Catch as a way to prioritize what matters most to them — doing the work they love, while automating the necessary (but frustrating) things that distract them from that work.

It’s time to stop relying on manual, difficult alternatives that are stuck in the past. We are reimagining traditional payroll and benefits, bringing it to the modern age to match the way people work today — independently. We’re removing the burden. We’re moving towards the future. And we’re doing it with a jetpack. 

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