GrowthNew York CityFull-Time

Marketing Manager

A new world order of independents and creators is taking hold. More than 60M Americans are working freelance, part-time, contract, or gig jobs in an explosion of entrepreneurial opportunity. Unfortunately, our benefits have historically depended on us being tied to a single employer. For tens of millions of people, figuring out taxes, retirement, and health insurance has been near impossible.

Until Catch.

Catch is the first portable benefits platform. In an easy to use app, independents can manage their own personal payroll and benefits automatically taking care of taxes, investing for retirement, and enrolling in health insurance. We do the hard stuff so that our customers can focus on what they do best: hustling, creating, building, and living their lives.

Your role as a Marketing Manager is to ensure potential and existing users know and understand our value propositions. Your goal is the same as everyone at Catch: to create a new personal safety net that is accessible, affordable, and effective. For this role in particular, you’ll spend your time executing campaigns that help drive organic traffic and sign ups.

The Day-to-Day
  • Plan and deliver content that is relevant, interesting and shareable for our users
  • Organize a calendar for content to make sure we are part of the conversation for other relevant topics and with relevant partners
  • Build our following and engagement in social media and through our wholly owned content channels (blogs, in product, etc.)
  • Support content and communications with partners to expand our reach in their distribution channels (partner social media or communities)
  • Expand our user referral program to encourage users to tell friends, family, and colleagues to use Catch
  • Make informed recommendations to product teams about how to make referrals an easier and more integrated part of the user experience
  • Design and execute on low-cost strategies to drive word-of-mouth and brand awareness
  • Scale (non-partner) signups to a specified 5x target in December 2021
  • Be accountable for signups as a key metric targeting a set blended $CAC
Skills You'll Need
  • The ability to problem-solve in an ambiguous, fast-paced startup environment
  • A desire to execute quickly and reach goals
  • A love of our product and deep admiration for our users
  • Organization and follow through
  • A preference for self-management and leading your own work
  • Strong written and verbal communication, especially directly with customers
  • Demonstrated experience leading campaigns and hitting targets
  • The ability to prioritize and focus effort on outcomes
It'd Be Great if You Already had a Few of These
  • Experience in a fast-growing startup
  • Understanding of financial services and/or benefits
  • Exposure to independent contractors (gig workers, freelancers, contractors)
  • Creative, scrappy ideas about reaching customers

Working at Catch

Catch is a Series A stage startup. That means we're at the beginning of our journey to create a world where your safety net doesn't depend on your employment status.

We work hard. We win.

We are solving hard problems and believe that collaboration is critical to untangling the ambiguity we're tackling every day. Our headquarters are in New York City. We strongly prioritize candidates who can be in-person 3 days a week (Monday, Tuesday, and Friday). We're big believers that relationships and connection make the highest performing team. We also believe that flexibility is key, and providing time for deep thinking and flow is important to achieving outcomes. Our team works from home – or anywhere! – on Wednesdays and Thursdays.

This is the time to build the future we want to exist. To do that, we have assembled a team that's focused, inclusive, and ego-free. We're looking for people who are up for an adventure.

Catch is a YCombinator company and has raised $20M from some of the best investors and advisors in the industry including Crosslink Capital, Khosla Ventures, Nyca Partners, and Kindred Ventures. We're also backed by founders of Nerdwallet, Earnest, Enigma, Tagomi, and Tilde as well as executives and leaders from Apple, Public, Intuit, Harvard, Stanford, and Yale.

 
Benefits

We think benefits are important. So we've invested in making ours great:

- Competitive salary and equity
- Medical, dental, & vision insurance
- Life insurance and disability benefits
- 401k w/matching
- Apple equipment
- Commuter subsidies
- Flexible time off

Must be authorized to work in the U.S.


Your safety net is waiting

Get the benefits you deserve, then get back to living your life.